Linda McCartney Foods Launch! April 30, 2016 01:00

It was on a Tuesday morning on the 30th April, 1991, that Linda McCartney, arm in arm with her husband, Paul, launched her meat free brand at The Savoy Hotel, London.

On this day, 25 years ago, Linda held the press captive as she revealed her pioneering vision for meat free eating and began the journey to changing attitudes towards vegetarianism. Today, over 60% of Brits either follow a meat free diet or are looking to reduce their meat consumption, partly thanks to Linda’s hard work.

The McCartney Family are hugely proud of this landmark 25th anniversary. Paul, Mary and Stella say, “Linda was the inspiration for us becoming vegetarians. It is so exciting to be celebrating 25 years of her foodie legacy and see Linda’s wonderful pioneering vision of meat free eating and products go from strength to strength.”

Linda believed in great tasting, honest and wholesome food that could be celebrated in a shared experience with family and friends. Her caring and intelligent attitude embodies the heart of the Linda McCartney food brand, with each dish being inspired by Linda’s home cooking.

Click here to check out the burgers Linda and Paul are enjoying here!

Click here to see more about Our Journey into vegetarian eating.